“… all great enterprises are about logistics. Not genius…but logistics.”
I read an article called Forensic Logistics: this crime ‘howdunnit’ is sexier than it sounds by John Lenarcic in The Conversation last year. This quote caught my eye:
“Waxing ever more lyrical though, English novelist Tom McCarthy in his first novel, Remainder, had this to say:
‘… all great enterprises are about logistics. Not genius or inspiration or flights of imagination, skill or cunning, but logistics. Building pyramids or landing spacecraft on Jupiter or invading whole continents or painting divine scenes over the roofs of chapels: logistics.’”
I thought this was an interesting perspective, lyrically expressed. These days you can’t spit, so to speak, without hitting an article or blog or website extolling the virtues of innovation for business. To state the bleeding obvious, when we talk about innovation we are talking about a range of activities starting with creative ideation and then progressing through all of the operational processes through which that idea takes tangible form to, somehow, add value to either process or product. In other words, logistics is definitely a part of innovation and the development of creative, value-adding ideas.
And this is not just the case in business either. As someone who started out as an artiste before progressing to arts management work, wherein I helped others realise their creative projects, I am coming to grind my teeth when I hear business folk describe artists as flakey and crazy, inferring that they indulge in wild flights of fancy and lack the practical nous to implement their ideas. Don’t you believe a word of it: good artists, performing and visual, are red hot implementers. Their practice is all about taking their creative ideas and expressing them in tangible or experiential forms. If they don’t do this they are merely day dreamers. While artists may not have the same skill sets as business people, they have their own range of logistics to wrangle and their own different but comparable sorts of ingenuity to get the best results from these.
Do you agree with McCarthy’s view? Feel free to leave a comment below. For me this quote alludes to that alchemical moment during any creative enterprise when you get the imagination and intellect talking together, when day to day processes and real-life circumstances can be lined up or wrangled to facilitate the expression of a new creative idea. What I have always called ‘my choreographer’s brain’, by which I mean a brain that likes arranging people and things in time and space to express something, gets a kick out of this. It’s what makes the area of innovation such a fun thing to play around in. Fun, and for the business world, vital.