One of this fortnight’s ‘Recommended Reads’ is this great article – ‘6 Free (or Low Cost) Ways to Prove Your Business Idea is a Winner’ – by Susan Jones on her Ready Set Startup! Website which, as the name suggests, gives information to entrepreneurs and small business people in the process of starting up their ventures.
I am especially mindful of this at the moment because I am currently mentoring a lovely jeweller who is in the process of planning a small business. She was initially quite nervous at the thought of doing these formal sounding processes labelled ‘market research’ and then ‘market testing’. But then she brought me photos of pieces she had made and mentioned offhandedly that she had sold them all to people, and that she was attracting more commissions. So we were able to start having great conversations about how this was going, and to design a strategy through which she could harvest insights and information to feed into the business planning process.
Still, I have found with other people I have worked with that they are often quite nervous to tackle market testing. Testing things you have nurtured, and relished in your imagination by forcing them out into the real world is confronting. This article has some beaut ideas which, depending on your situation and type of business, could be easily implemented. If you read it check out the comments as well, as they contain feedback and further discussion.